Brand experience presentation

Built to move culture.

A premium adidas content system combining cinematic product storytelling, real-world FOOH installations, anamorphic 3D billboard spectacle and mobile-first viral films.

01Product film
04FOOH moments
013D billboard
02Social films
01 / 3D Product Video

Engineered in motion.

A full-screen product film built around fast camera rotation, layered construction, macro details and premium lighting — turning the adidas product into a performance object.

16:9 hero videoCinematic CGIQuality + technology focus

FOOH that feels installed.

Street-level activations designed to look physically present in the city: realistic scale, daylight, crowds, phone reactions and tactile brand moments people want to film.

Giant Backpack

A hyper-real adidas backpack installation opens like a mobile locker, revealing product essentials and creating an instant social photo moment.

Urban Match Ball

A giant adidas football transforms a city square into a mini pitch, surrounded by real players, crowd energy and phone-shot reactions.

adidas giant backpack FOOH concept

Retail as spectacle

A product display becomes a landmark-scale experience for passersby.

adidas giant football FOOH concept

Play takes over

A football moment that turns the city into a field and the crowd into content creators.

03 / 3D Billboard

Piccadilly becomes the launch pad.

A realistic anamorphic 3D billboard execution made for high-footfall locations. The product pushes depth and impact while staying inside the screen like a real media placement.

16:9 full-screenAnamorphic illusionCrowd + traffic realism

Viral films made for the hand.

Mobile-first adidas stories shot like creator content: fast, intimate, realistic and easy to publish as a series across Instagram, TikTok and Reels.

One Day With adidas

Selfie-style preparation, product details, training energy and authentic everyday rhythm.

Social Series Cut

A second creator-style video expanding the day-in-the-life story with quick product touchpoints.